The digital revolution in the past five years has shown the need to offer more differentiated services than the physical stores, when consumers are not able to try and touch products. Benefits to the entire society can be summarized as following: from the government’s perspective - to assess the impact of e-commerce to the economy for merchants - to understand consumers’ needs and for consumers - to be offered with the right product he/she is looking for.
Data has become one of the most significant instruments in e-commerce innovation.
